More Brides Saying YES to Used Online Dresses

The  wedding-industrial complex likes to convince brides that buying their  wedding gown should be a princess-like, once-in-a-lifetime experience.  But as the AP reports, more and more engaged women are purchasing their  gowns like they do everything else these days: online. In fact, website  that cater exclusively to selling used wedding gowns are becoming a hot  item. 

"Modern brides are less sentimental, more budget-savvy,  eco-friendly, and are comfortable making large purchases online," says  Bruno Szajer, co-founder of Still White, which has seen sales skyrocket  by 50 percent compared to last year. Meanwhile, brides who plan on  buying new gowns and then selling them used online are becoming savvy  enough to list their dresses even before they walk down the aisle.

Source:  AP

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