Crayola's New Color is Bluetiful


On Thursday's edition of Good Morning America, the name of  Crayola’s new blue crayon was revealed. So what’s it called? Bluetiful,  which beat out Blue Moon Bliss, Dreams Come Blue, Reach for the Stars,  and Star Spangled Blue in an online vote. 

As ABC notes, the hue of blue used in Bluetiful was inspired by a new pigment, YinMn, that was  discovered by scientists at Oregon State University. Bluetiful, which  will be available in time for the holidays, replaces the color  Dandelion, a yellowish crayon that was retired by Crayola earlier this  year.

Source:  ABC News