75 Percent of Online Shoppers Rarely Buy Food Online

According to a new Reuters poll, 75 percent of online shoppers say they  rarely, if ever, buy groceries online. Even among shoppers who purchase  goods off the internet weekly, 60 percent said they never buy groceries  online. “I like to touch everything,” says Beth Hatter, echoing a common  refrain. 

The poll reveals that 60 percent of respondents feel that  their local food markets offer better deals, quality and convenience  than online alternatives, which might explain why Amazon recently  entered the brick-and-mortar sector with its purchase of Whole Foods.

Source:  Reuters