Target Plans to Delay XMAS Creep

posted by Kat - 

Target has announced plans to delay the inevitable post-Halloween,  pre-Thanksgiving "Christmas creep" this year. “[Customers] want us to  pause, and be really intentional and recognize Thanksgiving,” Rick  Gomez, Target’s chief marketing officer tells the AP. What they don’t  want us to do is go right into Christmas. So, we are going to respect  that." Specifically, Target will keep Thanksgiving signs and displays at  the entrances through November and highlight Thanksgiving meal  preparation and entertaining for shoppers. The company is also  discontinuing its ”10 Days of Deals" strategy, which it had for two  seasons in a row. Instead, it will increase weekend deals starting  November 11.

Source:  Jezebel

Kat

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