75% of Americans Plan to Show this Holiday Weekend

It’s almost Black Friday and while you may hope that it will be a  little less crowded this year since people seem to be over it, the truth  is that’s just not the case.

According to a new Deloitte survey, 75% of Americans plan to shop  over the holiday weekend, with folks spending an average of $427 between  Thanksgiving and Cyber Monday, which is up $27 from last year. While  Thanksgiving Day shopping won’t be huge, with only 25% of people  shopping in stores, it seems folks plan to get a nice and early start  once Black Friday hits, with the most money, an average of $225, spent  between 1 am and 5 am on Friday.

And it seems a lot of folks haven’t given up on stores, with 70%  saying they plan to do their shopping in stores, while only 47% are  shopping online, a decrease of 8% from last year. As for where exactly  they're shopping, 51% will shop in traditional department stores, while  39% will shop in mass merchants, and 28% will go to electronics/office  supply/computer stores. 

As for what most people will be buying this holiday season, clothing  and accessories are the top choices (65%), followed by electronics  (55%) and toys and hobby items (47%).

Source: Deloitte