It’s almost Black Friday and while you may hope that it will be a little less crowded this year since people seem to be over it, the truth is that’s just not the case.
According to a new Deloitte survey, 75% of Americans plan to shop over the holiday weekend, with folks spending an average of $427 between Thanksgiving and Cyber Monday, which is up $27 from last year. While Thanksgiving Day shopping won’t be huge, with only 25% of people shopping in stores, it seems folks plan to get a nice and early start once Black Friday hits, with the most money, an average of $225, spent between 1 am and 5 am on Friday.
And it seems a lot of folks haven’t given up on stores, with 70% saying they plan to do their shopping in stores, while only 47% are shopping online, a decrease of 8% from last year. As for where exactly they're shopping, 51% will shop in traditional department stores, while 39% will shop in mass merchants, and 28% will go to electronics/office supply/computer stores.
As for what most people will be buying this holiday season, clothing and accessories are the top choices (65%), followed by electronics (55%) and toys and hobby items (47%).
Source: Deloitte