Retail experts are predicting an unusual holiday shopping trend for this year – that Black Friday will blow the doors off Cyber Monday when it comes to electronics. Shelley Bransten with Salesforce says this prediction is based on insights from 500-million global shoppers across 53 countries.
Bransten says that while Black Friday has traditionally been the big "store day," now shoppers are purchasing more items from their desktops and mobile phones. Bransten adds that the stakes have raised for retailers and they are realizing that consumers demand the efficiency and convenience of digital shopping.
Looking ahead, December 11th will also be a great discount day. By December 3rd about half of Americans are going to have their holiday shopping done and by December 5th about 80% of Americans will have their shopping done.