The Baltimore Orioles announced Monday it is starting a program called Kids Cheer Free, in which parents can bring children age 9 and younger to games for free. "Baseball is the bedrock recreational institution in American life, where childhood memories are born and family bonds are forever formed," Greg Bader, Orioles' vice president for communications and marketing, tells ESPN. "It is our hope that this unprecedented program will bring the magic of Orioles baseball to families from all walks of life and ultimately grow our game." Baltimore ranked 23rd in the majors in home attendance last season, attracting 2,028,424 fans--down from 2,172,344 in 2016. As part of the initiative, every parent who buys a regularly priced upper-deck seat can get two free tickets in the upper deck for their kids. The promotion runs month-to-month, so tickets for games from March 31 to April 29 are available now.